We just performed a keyword investigation for one of our product web pages and optimized the associated web page for new keywords. An activity we perform on a regular basis for each web page we have.
When our customers ask us to tell them more about search engine optimization, one of the questions we ask them is 'when was the last time you changed your website'? Many customers don't know. The layout is determined before the first launch of the site, together with writing product or service content, and never changed since.
Even when you don't know a single thing about search engine optimization, you can make sure that your content is changed on a regular basis. Google will index the content and notice changes. If you change your content on a regular basis, Google will grade your page as more important and will index your pages more often, which will eventually result in a better position in Google search results.
More search engine optimization tips can be found on our website or feel free to contact us for a short free website review.
Written by: Kim van den Berg